If you are wondering about the origin of the Shark® brand, it is part of Euro-Pro, a family-run company that started back over a century ago. Originally, the company was primarily dealing with sewing machine and had its roots in Europe, catering mostly to European market. Three generation later, Mark Rosenzweig, the family heir, set his sight abroad and started his venture in Canada. Today, while still not deviating too much away from the housecare business, Mark has turned the family business into million dollars business empire. He established a strong name in the household business that addresses mainly the venus market. One of the most successful line of product from the multi-million dollar family-run business is the line-up of Shark vacuum cleaner.
One of the brand that Mark has built over the years is the Shark® brand of vacuum cleaners. As we all know it, no one makes a perfect product and the best-selling product is often well, not the perfect product. Borrowing from Apple's late Steve Jobs' words, consumers need devices that simply works. This means that for a product to have a mass appeal, it has to be darn simple to use. This is far more true particularly in the vacuum cleaner segment where users are mostly busy moms or working women who have little time to read all the manuals and instructions. This is what you can expect from any Shark vacuum cleaner.
Secrets behind Popularity of Shark Vaccum Cleaner
If there is a single reason as to why Shark vacuum cleaner is so popular compared to say bissell proheat 2x, it has to be the marketing done right. Personally, I've been using their vacuum cleaner for years now and I have little to complain about. Nonetheless, being an electronic product in nature, there is no such thing as 100% guarantee that every time you buy, you would end up with a perfectly working vacuum cleaner. I know my Bible-study mate who bought home her Shark Steam Mop S3601 only to find it to be non-working and has to be replaced.
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But generally, they have done most of the market research right. They have different vacuum models that are catered to different users. Whether you are a stay-home mom with kids running around in the house all day long or you are a working mom who vacuums your home twice a week or you have a lovely dog in the house with furs flying around in the house. Whatever your need is, you can find a Shark vacuum cleaner model that is designed for your needs.
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